Post by account_disabled on Mar 6, 2024 1:39:57 GMT -5
Users search for information online before purchasing in physical stores.” however, “84% of respondents said they did the opposite, searching first in physical stores before finalizing online purchases.” this does not mean that they only buy in physical stores, and it also does not mean that the majority prefer to make their purchases on the internet. This information Country Email List shows us that people move between numerous service platforms to make the purchasing decision that best suits them. Therefore, a venture that is not aligned with this new reality tends to reach fewer people and not meet the expectations of its audience. That's why it's so important that you understand how to use different service channels and what is the best way to implement this solution in your company. Continue reading and take your service to a higher level. What is multichannel service? A company that has multichannel service is one that offers different means of contact to acquire information despite its services and products . In other words, it means giving consumers options to interact with and support customers across multiple channels at the same time.
As previously mentioned, customers are not tied to just one means of communication, they normally seek information in e-commerce , physical stores, social networks, by telephone, blogs and even through the famous word of mouth, in person with their friends and family. . You certainly won't be able to be in a family group on whatsapp , but you can offer this communication resource to your consumers. Today, it is estimated that more than 2 billion people use whatsapp worldwide , according to an article by techtudo . Furthermore, most consumers prefer to make their purchases via messaging apps . Therefore, enabling purchases using these applications is essential, as you need to be where your customers are . Not just messaging apps, but it is also recommended to maintain an active presence on social media. In addition to having the option of direct messages, many of them allow you to promote and sell products and services without having to leave the application. How to carry out multichannel service? After understanding the importance of maintaining a multi-faceted service, understand how your business can expand its contact network in a beneficial way.
Know where your customers are first of all, it is essential that you know your customer . Because channels such as telephone, website, facebook , whatsapp and email are more global, that is, it is already expected that a brand will be found in these media. But today, we have a multitude of social networks and other forms of communication and access to product or service information, such as: messenger ; telegram ; google business messages ; microsoft teams ; apple messages for business ; google rcs ; and much more! And these are just the most popular. In fact, there are many options. While it's good to have as many channels as you can manage, it's worth understanding which ones make sense for your solution . This way, you won't invest time on a platform that your audience doesn't have access to. Keep channels updated after selecting the best places to serve your customers, another recommendation is to always keep your information up to date , especially on social media pages. Each social network has its specificity in relation to companies. It is possible to create pages and customize them for “business mode” in most of them.